The Top 20 Paying Ads on Google Ads in 2024

Google Ads is a powerful tool for businesses to reach their customers. Some keywords are more expensive than others because they are highly competitive and valuable. Here are the top 20 paying ads on Google Ads:

1. Insurance: Keywords related to insurance are very expensive because many companies want to attract customers looking for insurance policies.
2. Loans: Loan-related keywords are costly because financial institutions compete to offer loans to potential borrowers.
3. Mortgage: Mortgage keywords are high-paying because many people search for home loans, and banks want to capture these leads.
4. Attorney: Legal services are in high demand, making attorney-related keywords expensive.
5. Credit: Keywords related to credit, such as credit repair or credit cards, are valuable for financial companies.
6. Lawyer: Similar to attorney keywords, lawyer-related terms are costly due to the competitive legal market.
7. Donate: Keywords related to donations are expensive because charities and non-profits compete for donations.
8. Degree: Educational institutions bid high on keywords related to degrees and online courses.
9. Hosting: Web hosting services are in demand, making hosting-related keywords valuable.
10. Claim: Keywords related to insurance claims or legal claims are high-paying.
11. Conference Call: Businesses need conference call services, making these keywords competitive.
12. Trading: Keywords related to stock trading or forex trading are valuable for financial companies.
13. Software: Software-related keywords are expensive because many companies want to sell their software products.
14. Recovery: Keywords related to data recovery or addiction recovery are high-paying.
15. Transfer: Keywords related to money transfers or data transfers are valuable.
16. Gas/Electricity: Utility companies bid high on keywords related to gas and electricity services.
17. Classes: Keywords related to online classes or training programs are competitive.
18. Rehab: Keywords related to rehabilitation services are high-paying.
19. Treatment: Medical treatment keywords are valuable for healthcare providers.
20. Cord Blood: Keywords related to cord blood banking are expensive due to the niche market.

These keywords are expensive because they can lead to significant returns for businesses. If you’re considering using Google Ads, targeting high-value keywords relevant to your content can be a good strategy.

CPC (Cost Per Click)

• What it is: CPC means Cost Per Click. You pay each time someone clicks on your ad.
• How it works: If someone clicks on your ad, you pay a certain amount. The cost depends on how many people want to use the same keyword.
• When to use it: Use CPC if you want more people to visit your website and only pay when they click on your ad.

CPM (Cost Per Mille)

• What it is: CPM means Cost Per Mille, where “mille” is Latin for thousand. You pay for every 1,000 times your ad is shown.
• How it works: If your ad is shown 1,000 times, you pay a set amount, even if no one clicks on it.
• When to use it: Use CPM to make more people aware of your brand because it focuses on showing your ad to many people.

Key Differences

• Payment: With CPC, you pay for clicks. With CPM, you pay for views.
• Goal: CPC is for getting more website visitors and conversions. CPM is for building brand awareness.

Example

Imagine you have a budget of $100:

• CPC: If each click costs $1, you can get 100 clicks.
• CPM: If it costs $10 for 1,000 views, your ad can be shown 10,000 times.